ARCTIC FOX Vegan Semi-Permanent Hair Dye (4 Fl Oz, RITUAL)

Introducing Ritual, the new highly pigmented, rich shade from the brand Previous. 100% cruelty-free and vegan, we donate 15% of profits to help prevent animal cruelty and promote animal welfare. Ritual is a gorgeous jewel-toned burgundy hue that works best on level 7 and up. Can't have bright shades in the work place? No problem! This vibe-y red velvet flies under the radar. Want a softer, more pastel version? Dilute for our forever fav- the sultry and playful dusty rose. What's your ritual?

Our hair dyes are made only from vegan ingredients with no animal by-products, and no harmful chemicals that damage the hair like chemical based hair colors. They are gentle for frequent use and actually condition your hair as they restore vibrancy.

How long does the color last? It can depend on a few factors such as the color you are using, the level of your hair, and your personal hair care regimen, but on average the color typically lasts between 4-8 weeks on bleached hair and about 2-6 weeks on unbleached hair.

What are the ingredients in Arctic Fox hair colors? No unicorns, fairies, mermaids or other creatures were harmed in the making of Arctic Fox.

How long can I keep an open bottle of dye? An opened bottle of Arctic Fox Hair Color is good in the bottle for up to 12 months after opening.

Our products include Blue, Red, Purple AF, Pink, Orange, Yellow, and Green Hair Color, as well as Hair Care. With long-lasting colors that smear less and have a sweet scent, our dyes also contain no peroxide, no ammonia, no ethyl alcohol, and no PPD.

Visit our store to explore our range of vibrant and gentle hair colors. Go vegan with Arctic Fox, and help us make a positive difference for animals.

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